Ming-Ai (London) Institute has been appointed as a Global Marketing Network Professional Development Centre in October 2010. Under the agreement Ming-Ai (London) Institute will be delivering Global Marketing Network approved programmes and workshops to support the continuing professional development of Chinese marketing and business executives. Ming-Ai also delivers a range of language and business culture programmes designed to support business professionals who want to enter the Chinese market and it is intended that Ming-Ai's expertise in this area will also be promoted across the GMN network, worldwide.
Global Marketing Network Chief Executive, Darrell Kofkin said "We are delighted to be working with Ming-Ai (London) Institute and we are very much looking forward to working with their team to support the continuing professional development of marketing and business professionals."
Chungwen Li, the Dean of Ming-Ai (London) Institute said "The collaboration with Global Marketing Network to provide CPD workshops to Marketing Professions in the UK and China is a long standing commitment of Ming-Ai (London) Institute to assist in personal and organisational development. The Institute with its expertise in the workings of China and the Chinese will add value to the programme along with providing greater insights of the Chinese markets.
"The advent of Chinese brands presents particular challenges to western companies not only in China but globally as the development and introduction of Chinese brands has been conducted at a rapid pace. The Institute hopes to add further value by bringing experts in the field of business and marketing to discuss and explore with workshop participants."